THE INFLUENCE OF BUSINESS ANALYTICS ON OPERATIONAL EFFICIENCY
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Abstract: THE INFLUENCE OF BUSINESS ANALYTICS ON OPERATIONAL EFFICIENCY
This study aims to examine the influence of business analytics on improving operational efficiency and performance within organizations. The objectives include assessing how analytics tools and techniques contribute to streamlining processes, optimizing resource allocation, and reducing operational costs. A survey research design is employed to gather quantitative data from 200 participants using the Taro Yamane formula to ensure a statistically significant sample. The case study focuses on a manufacturing firm in Kaduna, Nigeria, known for its innovative use of operational analytics. The reliability coefficient score, assessed through internal consistency measures, is 0.89, indicating strong reliability of the research findings. Findings indicate that business analytics play a critical role in enhancing operational efficiency by providing insights into production workflows, supply chain management, and workforce performance. The study recommends that organizations adopt integrated analytics solutions, foster a data-driven culture, and prioritize continuous improvement initiatives to optimize operational efficiency and sustain competitive advantage in global markets.
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